The folks at Corder Marketing needed a concept to deliver the message of Buffalo Technology’s Teratation III Network Attached Storage device as the next step solution for your backup and file storage needs. While they already had me scheduled for the shoot they also needed some input to help them target their audience, so they called me up a few days before the shot to discuss.
They previously identified the lacking ability for a single unit storage device to handle the ever growing file sizes captured by today’s digital SLR cameras, as a key source of pain and risk among pro photographers. This set the smart marketers at Corder Marketing off on a voyage to photographically conceptualize the idea that the TeraStation III is the key to ending file storage problems.
After we discussed my own storage hurdles and solutions, they came up with the king of the hill idea. The concept that they envisioned depicts the TSIII as the king of the hill, in terms of today’s top storage solution.